|Dustin Rhodes as Seven|
It was 1999. The height of the Monday Night Wars between the WWF and WCW. Vince McMahon and company had taken over and began dominating the scene. Dustin Runnels had just left Stanford for a job back with WCW. Only it wasn't Dustin, or even Goldust as he was known as in the WWF. Instead, we saw a series of vignettes featuring a creepy looking guy standing outside a child's window. Take a look:
The voiceover guy sounds like the guy who did the voice for the Black Scorpion nearly a decade earlier. They never said the name of this man who stood outside the window, face painted white, donning a black hat and trenchcoat. But it was pretty weird, especially at the end when the boy's eyes went to all black.
Of course, once he landed, Dustin took the mic and started to "shoot", saying the Goldust gimmick "sucked" and that the Powers That Be in WCW thought Dustin sucked and he needed to be "Seven". I love the reference to Uncle Fester, because he really did look like the Addams Family icon.
I don't know if the plan all along was for Dustin to shoot on the gimmick or if it was a decision made after the silly vignettes ran. It seemed like a launch pad for Dustin to wage war on the Powers That Be. This "shoot" though was very similar to the one Dustin did back in the WWF a couple years earlier when he burned the Goldust costume.
|Goldust in Cape Girardeau in 1996|
|Black Reign in TNA|
But back to the original subject here. Seven was an unlucky number and gimmick for WCW and Dustin Rhodes. Glad he came back to the WWE as Goldust, it's a name we'll never forget.