|The new Col. Sanders and Hamburglar|
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Over the last couple of weeks, fast food giants KFC and McDonald's have announced the return of vintage mascots. Col. Sanders, the man who started Kentucky Fried Chicken 75 years ago, will be used again in advertising as will the mischievous Hamburglar for McDonald's.
|Hamburglar in the 1970's|
I'm no marketing expert, but as a consumer I think it's great that they're reviving characters from my childhood. I don't eat a lot of fast food, so no matter what gimmick is used, it's not going to persuade or prevent me from eating at their establishments. I do hope this continues to motivate other companies to revive other blasts from the pasts. Maybe Herb will be back pitching for Burger King.