Building the Titus Brand

Titus Brand
Courtesy: WWE

By Kevin Hunsperger

@kevinhunsperger & @my123cents on Twitter

Listen to the podcast

Follow my blog with Bloglovin

Several months ago Titus O'Neil introduced the world to his brand. At first, I was skeptical of the idea, but I must say even with its moderate success so far, I'm a fan. Titus tried recruiting the New Day in the early phases of his brand building mission. Now it appears Apollo Crews is on board.

Prime Time Players
Courtesy: WWE

O'Neil is a talented Superstar in the ring and on the mic. He and Darren Young, under the management of Abraham Washington, were one of my favorite tag teams at that time. But the Prime Time Players eventually turned good and then split up and reunited and split again. Young got hurt and Titus seemed lost for a time.

Now he's on a solid path and I really hope WWE Creative has a big picture idea of what they're going to do with this angle. One thing that always seems to be missing is a strong mid card. The company tends to focus more on the main event players. 

Titus and his kids
Courtesy: WWE

I like Titus O'Neil a lot. His in-ring persona as a bad guy works, despite his real life good guy reputation. I'm also a fan of Apollo Crews, but both guys have floundered on their own in recent months. Hopefully, this new union will move both guys up the ladder. When it comes to the Titus Brand, I'm buying.